Gsm World

March 15, 2009

Konica Minolta’s High Chroma means what you see is what you get

Filed under: News — Tags: — karol @ 8:40 pm

Konica Minolta’s High Chroma means what you see is what you get

Konica Minolta Business Solutions (UK) Ltd has launched the bizhub PRO C65hc, the company’s first high-speed digital colour system to use the revolutionary High Chroma toner, designed to simulate the colour palate of an RGB monitor using CYMK print process.

High Chroma technology has been developed by Konica Minolta to meet the needs of the graphic design industry. As almost all graphic design now takes place on a computer monitor, designers see vibrant colours on their monitor and want to replicate those colours in print. The challenge has been that a colour monitor uses an RGB (red, green and blue) additive colour light process, whereas a digital colour press uses a CYMK (cyan, yellow, magenta and black) subtractive colour pigment process making it difficult to replicate in print what is seen on screen.

Konica Minolta’s High Chroma technology overcomes this challenge by producing print that reflects output similar to that of an RGB colour device, but using the CMYK print process. This is because the bizhub PRO C65hc produces a wider colour gamut than a conventional colour digital engine. There is an improvement in the middle of the colour gamut, but the most noticeable difference is at the edge, where vividness is greatly increased. The new High Chroma toner and developer help to achieve this, but the most significant change is in the image processing unit, improving imaging accuracy, laser exposure control and dot position.

The results are vibrant greens, cherry reds, and brilliant yellows; the colours that you associate with creative design studios and packaging so that what a designer sees on the screen is closer to what gets produced in print.

Commenting on the launch of the bizhub PRO C65hc, Pauline Brooks, Group Product Manager Production Print for Konica Minolta Business Solutions (UK), said, “Our new High Chroma technology allows commercial printers to produce high-impact quality colour work, for example point of sale materials, in short runs on demand. For retailers, food outlets, advertising and other service businesses this means vibrant colour POS materials can be produced quickly in short runs. The whole High Chroma toner process is heavily patented and includes an exclusive component that significantly improves the colour reflection. Konica Minolta’s 130 year history in chemical engineering, means that we have a significant technological edge on the competition with High Chroma.”

Ends.

Terms and product names may be trademarks or registered trademarks of their respective holders and are hereby acknowledged.

About Konica Minolta Business Solutions (UK) Ltd

Konica Minolta Business Solutions (UK) Ltd markets business machines manufactured by Konica Minolta Business Technologies Inc, in the United Kingdom through a direct sales force and a network of independent dealerships. Konica Minolta digital imaging systems are manufactured in Japan and China. All are ISO9002 accredited for quality procedures.

UK turnover for Konica Minolta Business Solutions (UK) Ltd is in excess of £150 million, placing the company fifth in the digital copier market with a 6.8 per cent share of the black and white market and a dominant 30.5 per cent share of the colour market (not including colour capable systems) according to InfoSource.

With a total workforce of 19,800 employees world wide, Konica Minolta Business Technologies generated net sales of over £3.15 billion in fiscal 2005/2006. Globally Konica Minolta Holdings, Inc. has a turnover £5.07 billion. Building on its strong core of optical technologies developed over many years, Konica Minolta Business Technologies aims to be a corporation offering products and services that are essential to all areas of digital imaging.

New head of direct UK sales for Konica Minolta

Filed under: News — Tags: — karol @ 8:39 pm

New head of direct UK sales for Konica Minolta

Mike Fairey has been appointed as Head of UK Direct Sales for Konica Minolta Business Solutions (UK) Ltd. In his new role Mike will manage the direct sales operation for the Konica Minolta bizhub range of document imaging systems and reports to Jos Kelly, Director of Strategic Business Operations.

Konica Minolta has over 20 direct sales and service centres in strategic locations across the UK. The current Konica Minolta product line up ranges from an entry-level 5ppm (print per minute) printer through to a 250 image per minute production print system for high-speed commercial print applications. The company also offers a wide range of software products, leading the marketplace in cost effective print management. Recently the company restructured its direct sales operation focusing on the key vertical markets of SME, large corporate customers and public sector. In his new role Mike will take the direct sales operation forward in its new structure.

Mike has 24 years experience in the IT business sector and joins Konica Minolta after a period in general asset funding and business equipment leasing. He lives with his family in Northamptonshire and his main interests outside work are playing cricket and golf in between coaching and refereeing rugby

Commenting on his appointment Mike said, “The challenge is to produce growth in a tough economic climate. But I believe that the quality of the Konica Minolta bizhub range together with our excellent service, software, consultancy and managed print services (IMS) will allow us to sustain and grow our market share, even in difficult economic circumstances. The new vertical structure of the sales operation has already allowed us to tailor our sales strategies and apply bespoke plans within each sector and this is already delivering considerable success. I look forward to bringing the Konica Minolta brand to a wider market audience.”

Ends.

Terms and product names may be trademarks or registered trademarks of their respective holders and are hereby acknowledged.

About Konica Minolta Business Solutions (UK) Ltd

Konica Minolta Business Solutions (UK) Ltd markets business machines manufactured by Konica Minolta Business Technologies Inc, in the United Kingdom through a direct sales force and a network of independent dealerships. Konica Minolta digital imaging systems are manufactured in Japan and China. All are ISO9002 accredited for quality procedures.

UK turnover for Konica Minolta Business Solutions (UK) Ltd is in excess of £150 million, placing the company fifth in the digital copier market with a 6.8 per cent share of the black and white market and a dominant 30.5 per cent share of the colour market (not including colour capable systems) according to InfoSource.

With a total workforce of 19,800 employees world wide, Konica Minolta Business Technologies generated net sales of over £3.15 billion in fiscal 2005/2006. Globally Konica Minolta Holdings, Inc. has a turnover £5.07 billion. Building on its strong core of optical technologies developed over many years, Konica Minolta Business Technologies aims to be a corporation offering products and services that are essential to all areas of digital imaging.

Further images can be obtained from:
www.konicaminolta-images.com

Konica Minolta launches support programme developer applications

Filed under: News — Tags: — karol @ 8:39 pm

Konica Minolta launches support programme developer applications

Milton Keynes UK, 28 January 2009
Konica Minolta has launched a Developer Support Programme (DSP) to allow software vendors and system integrators to develop new, or to adapt existing applications, which integrate with the Konica Minolta bizhub range of multifunctional imaging systems.

The bizhub concept has three major components: the bizhub system architecture; the Emperon print system controller; and the bizhub OpenAPI, which enables control of both the print and scan functions from external applications. The Developer Support Programme provides all that is required for system integrators that want to develop applications using the OpenAPI interface.

Developments created by using the OpenAPI technology will eventually lead to the creation of customised workflows, which can be bespoke to the individual user, providing an end to end solution for their needs.

The OpenAPI provides for the seamless integration of third party software for applications such as authentication tools, pull print functionality and metadata enhanced scanning with the bizhub device. Existing applications such as the highly successful Konica Minolta PageScope Enterprise Suite have already been developed using OpenAPI. Together with further Konica Minolta technologies, OpenAPI forms the bizhub Extended Solution Technology (bEST).

Application architects can register to receive necessary resources such as the Software Development Kit (SDK) on the Konica Minolta European website at: http://dsp.konicaminolta.eu

For Konica Minolta Business Solutions (UK), Matt Stanley, Head of the Professional Services & Solutions Group said, “Software solutions are becoming the key drivers for print and scan device sales in a networked environment. Recognising this Konica Minolta is determined to make it as easy as possible for the developer community to produce applications that interface seamlessly with our bizhub range of multifunctional imaging systems and add additional functionality to our customers document workflow. Our OpenAPI ensures there is easy access to bizhub system architecture, while the Developer Support Programme means that full support is provided. We look forward to sharing our knowledge with the developer community and expanding the Developer Support Programme.”

Konica Minolta launches Information Management Services division for outsourced print

Filed under: News — Tags: — karol @ 8:38 pm

Konica Minolta launches Information Management Services division for outsourced print

Konica Minolta Business Solutions (UK) Ltd has launched an Information Management Services division to provide an outsourced print solution service for corporate and public sector customers. The service allows customers with print room facilities and large fleets of print devices to outsource management of these facilities to Konica Minolta.

Konica Minolta’s IMS division can manage all aspects of print provision for customers including managing the contracts of any legacy equipment as well as providing new state of the art bizhub multifunctionals and printers. The Managed Print Service (MPS) covers all consumable items, provisioning of equipment, engineering support and asset management of devices. IMS will offer various flexible cost models allowing the service to be tailored financially to suit.

The MPS service is viable for machine fleets of ten and upward. Where appropriate Konica Minolta IMS will provide on-site staff for instant support. Print rooms can also be fully staffed and managed.

To ascertain a customer’s needs Konica Minolta will first conduct a comprehensive print audit. This will be followed by an evaluation process resulting in an IMS proposal. Konica Minolta is marketing the service to corporate customers and public sector organisations. For the public sector Konica Minolta can offer IMS as part of the OGCbuying.solutions framework agreement.

For Konica Minolta, Christian Grauwiler, head of the new IMS division said, “Many customers are now aware of the huge cost savings which are achievable through efficient print management. However, effective management requires constant attention; this is where IMS can help the customer focus on his core business while we do what we do best, manage print. The print room is an area that also needs competent management resources to avoid bottlenecks and to control costs. All this is non-core activity for our customers. IMS provides them with an outsourced print service requiring no supervision and at a known and predictable cost. It is provided by one of the biggest suppliers of printers and multifunctional devices in the world with the resources to deliver efficient, reliable and economic print services.”

Ends.

Terms and product names may be trademarks or registered trademarks of their respective holders and are hereby acknowledged.

About Konica Minolta Business Solutions (UK) Ltd

Konica Minolta Business Solutions (UK) Ltd markets business machines manufactured by Konica Minolta Business Technologies Inc, in the United Kingdom through a direct sales force and a network of independent dealerships. Konica Minolta digital imaging systems are manufactured in Japan and China. All are ISO9002 accredited for quality procedures.

UK turnover for Konica Minolta Business Solutions (UK) Ltd is in excess of £150 million, placing the company fifth in the digital copier market with a 6.8 per cent share of the black and white market and a dominant 30.5 per cent share of the colour market (not including colour capable systems) according to InfoSource.

With a total workforce of 19,800 employees world wide, Konica Minolta Business Technologies generated net sales of over £3.15 billion in fiscal 2005/2006. Globally Konica Minolta Holdings, Inc. has a turnover £5.07 billion. Building on its strong core of optical technologies developed over many years, Konica Minolta Business Technologies aims to be a corporation offering products and services that are essential to all areas of digital imaging.

Printing goes compact with Konica Minolta’s New small A4 desk colour laser network printer magicolor 1650EN

Filed under: News — Tags: — karol @ 8:38 pm

Printing goes compact with Konica Minolta’s New small A4 desk colour laser network printer magicolor 1650EN

Looking for a compact colour laser printer that looks smart, prints in high quality and is quiet as a mouse?

Well you have to look no further as Konica Minolta has just launched is smallest colour laser printer the magicolor 1650EN. This new compact printer not only produces high quality laser printouts but also is extraordinarily quiet. It comes in three flexible configurations with full network compatibility making this an ideal solution for home or small offices.

Equipped with the Emperon print controller for straightforward integration into any network – Windows, Mac or Linux – the magicolor 1650EN is compatible with common printer protocols such as PCL and PostScript (PS). The secret behind the outstanding print quality is Konica Minolta’s state-of-the-art printing technology. Konica Minolta’s Simitri HD toner takes credit for crisp texts as well as bright and UV light resistant, long-lasting colours.

Designed with the user in mind, the colour laser printer is available in three different configurations, from a standard model to the duplex model magicolor 1650EN-d. The magicolor 1650EN-d comes with a standard duplex unit plus a lower paper feeder for additional paper supply making this the ideal solution for those that print regular large print jobs.

All models come with 256 MB of memory and provide page output of pages per minute for 5 colour prints and 20 pages per minute for black and white prints. The printers can handle plain paper with formats up to A4 as reliably as thick paper of up to 209 gsm, labels, postcards and envelopes.

The magicolor 1650EN has been designed to be used easily and to be operated in a straightforward way. Via an LCD display and just a few self-explanatory buttons on the printer’s front side, the printer can be operated without any fuss. As soon as a cartridge needs replacing or the printer requires attention, users are informed of this right at their PC via PageScope Web Connection.

Via Konica Minolta’s Clean Planet Programme, used cartridges can be recycled to 99%. The Simitri HD toner requires lower fusing temperatures than conventional toners. As a consequence, users can save up to 15% of the energy required for printing. Furthermore, CO2, SO2 and NO2 emissions generated by Simitri HD toner are about 40% below conventional toner.

“The new magicolor 1650EN is the ideal solution for home or any small office as its compact enough to fit on any desk, and is easy to install and use. Users can now have a compact quality print output device at an affordable price,” says Harminder Ramanay, Head of Marketing IT Channel.

Konica Minolta launches its New compact student and home office A4 colour laser printer – magicolor 1600W

Filed under: News — Tags: — karol @ 8:38 pm

Konica Minolta launches its New compact student and home office A4 colour laser printer – magicolor 1600W

Konica Minolta has recently launched a series of small compact colour printers which includes the new magicolor 1600W.

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At an affordable price, this compact device produces minimal noise levels and comes with eco-friendly features, such as low energy consumption.

The compact magicolor 1600W produces up to 5 pages per minute for colour documents and 20 pages per minute for black and white documents. Konica Minolta’s Simitri HD toner ensures that users get a high quality print result with fine details and true colour.

Different media types, such as postcards, recycled paper or labels can be processed as reliably as thick paper with up to 209 gsm in weight and up to A4 in format. This makes the magicolor 1600W a great solution for producing photos, presentations, personal stationery or business cards conveniently at home.

The magicolor 1600W has been designed so that it is easy for any use to set up and operate. A clearly arranged operator panel with LED display and just a few self-explanatory buttons make using the printer plain sailing. Straight from the front, users gain access to change cartridges.

Thanks to its compact size, attractive exterior and extremely low noise levels, the magicolor 1600W fully deserves its place on the personal desk. Using the Simitri HD toner saves up to 15% of the energy usually required for laser printing. Furthermore, its emissions are about 40% below those of conventional toner. And once a toner cartridge is used up, users can feel confident that it is recycled to 99%, thanks to Konica Minolta Clean Planet Programme, which is free of charge to users.

“The new magicolor 1600W is great for students and any home as its priced at an affordable level and is easy to use,” says Harminder Ramanay, Head of Marketing IT Channel.

Konica Minolta opens major London centre

Filed under: News — Tags: — karol @ 8:37 pm

Konica Minolta opens major London centre

In an important development, Konica Minolta has opened a major international corporate centre in central London. Called ihub London – The Konica Minolta Digital Imaging Centre, this facility demonstrates Konica Minolta’s continued growth and success as a world-leading supplier of document imaging solutions.

The ihub London was officially unveiled by Mr Yuki Kobayashi, Managing Director of Konica Minolta Business Solutions (UK) Ltd in the presence of Mr Hideki Okamura, President of Konica Minolta Business Solutions, Europe, GmbH, and a gathering of senior executives from across Europe. The opening event was followed by a press conference attended by over 25 journalists from the IT and business media.

This high-profile development provides Konica Minolta with conference facilities, demonstration showrooms, meeting rooms and offices in the heart of London’s West-End. As well as demonstration areas, the ihub London has two conference suits equipped with the very latest LCD display and projection equipment. Meeting rooms and offices are available to visiting Konica Minolta personnel from around the globe, who are in London on company business.

The cutting edge demonstration facilities at the ihub London allow customers to see the advanced range of bizhub printers, multifunctional devices and the best-selling bizhub PRO production print systems, together with the comprehensive Konica Minolta portfolio of software solutions for document imaging and management.

Located at 55 Baker Street in an architecturally significant building, Konica Minolta’s occupation of this important landmark is indicative of the company’s confidence, growth and success. The London ihub is intended to reflect the corporate qualities and values that have accomplished this pre-eminent market success.

Mr Yuki Kobayashi, Managing Director of Konica Minolta Business Solutions (UK) said of the opening, “Our continued expansion and success means that we require a prestigious international business centre for our customers. The ihub London provides us with this important facility in the nation’s capital. London is one of the leading business centres in the world and a company of Konica Minolta’s stature requires an appropriate presence in the city. Our many customers, including our major corporate accounts, can see the cutting edge document processing technologies that Konica Minolta offers in an impressive setting. As the leading document imaging supplier, it’s right that we should have the best London centre.”

Ends.

Terms and product names may be trademarks or registered trademarks of their respective holders and are hereby acknowledged.

About Konica Minolta Business Solutions (UK) Ltd

Konica Minolta Business Solutions (UK) Ltd markets business machines manufactured by Konica Minolta Business Technologies Inc, in the United Kingdom through a direct sales force and a network of independent dealerships. Konica Minolta digital imaging systems are manufactured in Japan and China. All are ISO9002 accredited for quality procedures.

UK turnover for Konica Minolta Business Solutions (UK) Ltd is in excess of £150 million, placing the company fifth in the digital copier market with a 6.8 per cent share of the black and white market and a dominant 30.5 per cent share of the colour market (not including colour capable systems) according to InfoSource.

With a total workforce of 19,800 employees world wide, Konica Minolta Business Technologies generated net sales of over £3.15 billion in fiscal 2005/2006. Globally Konica Minolta Holdings, Inc. has a turnover £5.07 billion. Building on its strong core of optical technologies developed over many years, Konica Minolta Business Technologies aims to be a corporation offering products and services that are essential to all areas of digital imaging.

Konica Minolta is an Official Supplier of UK Athletics Major Events

Filed under: News — Tags: — karol @ 8:37 pm

Konica Minolta is an Official Supplier of UK Athletics Major Events

In a landmark sponsorship agreement Konica Minolta Business Solutions (UK) Ltd has become Official Supplier of UK Athletics Major Events for printers, copiers and faxes until September 2013. The agreement takes in UK Athletics participation in the London Olympics to be held in 2012.

As an Official Supplier, Konica Minolta will support UK Athletics at six televised athletics events a year (three indoor and three outdoor). This will commence with the Aviva International Match to be held in Glasgow at the end of January 2009, with coverage on BBC1 and BBC2. The Konica Minolta logo will be clearly visible at the finish line of all events, as well as trackside.

At the events Konica Minolta will supply UK Athletics with the latest high-speed bizhub multifunctionals for copying, printing, scanning and faxing. Konica Minolta bizhub document imaging systems will be provided both at event venues and also at the hotels used by UK Athletics.

The current Konica Minolta product line up ranges from an entry-level 5 ppm (print per minute) printer through to a 250 image per minute production print system for high-speed commercial print applications. Konica Minolta is a leader in growth market for colour multifunctionals with a dominant 30.5 per cent share of the UK digital colour copier market (not including colour capable systems) according to InfoSource. In Europe overall, Konica Minolta is a market leader in true colour.

Commenting on the sponsorship agreement, John Howard, Head of UK Marketing for Konica Minolta said, “The UK Athletics Official Supplier agreement is a great partnership agreement for Konica Minolta. It guarantees us maximum brand exposure in the period leading up to the London Olympics, which will certainly be the most significant sporting event for Britain in the new decade. But it is also an excellent opportunity for the entire five year duration of the contract to associate Konica Minolta’s brand values with British sporting success and pride.”

Ends.

About Konica Minolta Business Solutions (UK) Ltd

Konica Minolta Business Solutions (UK) Ltd markets business machines manufactured by Konica Minolta Business Technologies Inc, in the United Kingdom through a direct sales force and a network of independent dealerships. Konica Minolta digital imaging systems are manufactured in Japan and China. All are ISO9002 accredited for quality procedures.

UK turnover for Konica Minolta Business Solutions (UK) Ltd is in excess of £150 million, placing the company fifth in the digital copier market with a 6.8 per cent share of the black and white market and a dominant 30.5 per cent share of the colour market (not including colour capable systems) according to InfoSource.

With a total workforce of 19,800 employees world wide, Konica Minolta Business Technologies generated net sales of over £3.15 billion in fiscal 2005/2006. Globally Konica Minolta Holdings, Inc. has a turnover £5.07 billion. Building on its strong core of optical technologies developed over many years, Konica Minolta Business Technologies aims to be a corporation offering products and services that are essential to all areas of digital imaging.

Want to know what your future holds?

Filed under: News — Tags: — karol @ 8:36 pm

Want to know what your future holds?

Play Konica Minolta’s new ‘Magic 8 Ball’ game

To help celebrate the launch of Konica Minolta’s Free 3 year warranty on all printers* Konica Minolta have launched their new viral game ‘Magic 8 Ball’ which can be found at www.konicaminoltapresents.com

The ‘Magic 8 Ball’ game is the latest in the series of successful viral campaigns launched by Konica Minolta on 25th November 2008 until the 19th December 2008. This follows on from their recent successful campaign ‘How fast are you’ which reached thousands of unique visitors and current customers.

This new game is based around having your questions answered. Visitors who visit www.konicaminoltapresents.com can ask the ‘Magic 8 Ball’ any question and see what the future holds for them. The one thing that you will not have to ask the ‘Magic 8 Ball’ will be about the free 3 years warranty with all Konica Minolta printers*. Currently Konica Minolta is the only printer manufacturer offering this as standard on all their printers*. Your future is safe when purchasing any A3 or A4 colour and black and white magicolor® and pagepro® laser and multifunction printers. Further information can be found at www.konicaminolta.co.uk/printerwarranty

In conjunction with the new game Konica Minolta are running a prize draw throughout December 2008. Those who visit www.konicaminoltapresents.com and decide to sign up to the news letter will be automatically entered into a prize draw. Each week in December, one lucky visitor will have the chance to receive a mystery prize. To find out more, please visit www.konicaminoltapresents.com

Harminder Ramanay, Head of Marketing for Konica Minolta IT Channel comments, “Konia Minolta’s new game is a continuation of our already successful viral campaign strategy. By providing such a game virally, will enable our sales and marketing message to reach a wider audience and make consumers aware of the great printer offers and our unique 3 year warranty”.

To find out more about the Konica Minolta printer range and the current end user printer offers, please visit, www.konicaminolta.co.uk/printer

Sony Ericsson launches its business in Korea with the unveiling of the Xperia™ X1

Filed under: News — Tags: — karol @ 7:36 pm

Sony Ericsson launches its business in Korea with the unveiling of the Xperia™ X1

http://www.sonyericsson.com/cws/file/1.483474.1229586085/X1_product_quality_image_1.png

Global mobile handset maker, Sony Ericsson launches its premium touch phone Xperia™ X1 in partnership with leading national operator, SK Telecom. The mobile Web communication and multimedia entertainment phone comes with customisable panel interface catering to the Korean market, and aims to provide local consumers with a premium smart-phone experience.

March 10, 2009 (Seoul) – Global mobile handset maker, Sony Ericsson today announced the launch of its business in Korea. It will cooperate with SK Telecom, its partner to launch the premium touch, arch-slider phone Xperia™ X1 which lets users choose from a dynamic range of activities at anytime and anywhere.

The innovative and unique, premium touch phone Xperia™ X1 is the world’s first arc-slider multimedia phone, and meets the demand for personalised mobile web communication and multimedia entertainment with style.

The Xperia™ X1 brings you the all-in-one solution in a single user-friendly yet stylish device that fits nicely in your pocket; whether you want to reply your work emails while watching the latest action movie on the train or check in with your friends on their plans for the weekend while reading through a PowerPoint document for a presentation.

The stylish multimedia Xperia™ X1 which runs on Windows Mobile® 6.1 brings personalisation to a new level. By allowing you to access information and applications the way you like through a customisable easy-to-use graphical panel interface, you will be able to tailor-make how you want information to be presented or even choose which items you want easy access to!

“Our vision for the Xperia™ X1 is to deliver a seamless blend of mobile web communication and multimedia entertainment in a distinctive stylish design,” said Hirokazu Ishizuka, Corporate Vice President and Head of Asia Pacific Region of Sony Ericsson Mobile Communications. “Customised panel interface on the Xperia™ X1 means that our customers will be able to live their lives to the fullest by enjoying the premium experience of energised communications in their own way.”

Encased in a full stainless steel body, the stylish handset sports a roomy 3-inch clear WVGA display to bring your content to life from enjoying your favourite movie in cinematic-like DVD quality on the 3 inch WVGA screen to working efficiently with Microsoft® Windows Mobile® platform on-the-move. For quick typing, the Xperia™ X1 slides open to present the world’s first arc-slider design, revealing a wide pitch full QWERTY keypad.

Entering the Korean market

To launch the Xperia™ X1 with Windows Mobile® and a WIPI Platform, Sony Ericsson Korea cooperated with SK Telecom, the distributor of the product, to customize the X1 in consideration of the local Korean customers. The result was the development of three new panels - “My smart panel,” “DAUM panel” and “My PC panel” and the localization of the “SPB panel” in Korean for the local user’s convenience. The sales of the Xperia™ X1 will start within March.

“My smart panel” is a wireless Internet service for smart phones developed by SKT, which provides users easy access to online services including mail, messenger and internet browsing. “DAUM panel” is a customized service by Sony Ericsson which gives users instant access to services found on the DAUM portal, such as mail, web search and T-story whilst “My PC panel” allows users to experience ubiquitous and individualized media services by connecting the mobile to the content and software of a PC through WiBro. In addition, the “SPB panel” is a great panel which gives quick finger-friendly access to everything you need in a second.

Specific to the Korean market, additional components and accessories including a battery with charger, a 4G micro SD card installed with the movie Spiderman 3 will accompany every purchase of the Xperia™ X1. The first 1,000 customers will get their names engraved on their X1 and a luxurious leather phone case for free, making it truly personalized.

“We are very excited to establish Sony Ericsson’s presence in Korea and firmly believe that we have the right product to offer to Korean consumers,” said Hirokazu Ishizuka, Corporate Vice President and Head of the Asia Pacific region. “Working closely with our strategic partner, SK Telecom, we will build the Sony Ericsson brand awareness and increase our mindshare within the marketplace.”

“Xperia™ X1 is truly a personalized phone which offers smart-phone users an innovative yet premium mobile multimedia experience,” said Youn-hee Han, Head of Sony Ericsson Korea. “Worldwide, it is the first time that the Xperia™ X1 has been customized with four panels to suit a local market needs, and it is a clear indication of Sony Ericsson’s commitment to the market.”

“As the strategic partner for Xperia™ X1, we are honoured to support the launch of Sony Ericsson in Korea, and to mark this milestone in the local telecommunications industry. With its full touch, unique customizable panel interface, we believe Xperia™ X1 will prove to be popular with sophisticated Korean mobile phone users,” said Joon Dong Bae, Executive Vice President of SK Telecom.

Additionally, over 60 SK Network and Sony Korea service centres and contact centre(Call Center:1588-4170) have been set up to support the after-sales service for Xperia™ X1.

Users can download the X1 Korean video manual and various panels for free on the X1 website: wwww.xperia.co.kr.

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