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March 31, 2009

NTT Com and Digital Forest to Develop Web Analytics Solutions

Filed under: News — Tags: — karol @ 7:52 pm

NTT Com and Digital Forest to Develop Web Analytics Solutions

TOKYO, JAPAN - NTT Communications Corporation (NTT Com) announced today that it will wholly acquire Digital Forest Inc, Japan’s leading provider of total web marketing ROI solutions, to develop Web-marketing analytics solutions for enterprise customers.

NTT Com will acquire all 12,134 shares of Digital Forest’s outstanding common stock for 2,426,800,000 yen.

The new offerings will combine Digital Forest’s groundbreaking Visionalist Web-marketing analytics tool with Web-marketing consultation and total marketing system solutions, such as customer relationship management (CRM), contact centers, Web/EC solution, billing and settlements, digital signage, mobile applications, security, hosting and data centers.

NTT Com and Digital Forest also will develop Web-marketing services that incorporate related systems for recommendation or search, e-mail marketing, multivariate testing and consumer-generated-media (CGM) analytics for improved return on investment in marketing. Services focused specifically on advertising will incorporate behavioral-targeting or search-listing ads designed to attract customers efficiently and effectively.

Through the partnership, NTT Com expects to introduce marketing analytics solutions that enable enterprises to better understand and react to their customers’ preferences. NTT Com will fully leverage the expertise it has acquired through its “OCN” and “Plala” Internet-access and “goo” portal businesses for individual customers.

The market for enterprise marketing analytics is envisioned growing rapidly as companies increasingly leverage their websites as marketing landing points. Web marketing analytics solutions have become important tools for the automatic management of marketing processes and the construction of total marketing platforms. Specific applications include measuring, analyzing and evaluating marketing data, making strategic decisions and connecting Websites to external systems, such as Web advertisements, or internal systems for CRM, inventory management or payments.
About NTT Communications Corporation

NTT Com delivers high-quality voice, data and IP services to customers around the world. The company is renowned for its diverse information and communication services, expertise in managed networks, hosting and IP networking services, and industry leadership in IPv6 transit technology. The company’s extensive global infrastructure includes Arcstar™ private networks and a Tier 1 IP backbone (connected with major ISPs worldwide), both reaching more than 150 countries, as well as secure data centers in Asia, North America and Europe. NTT Com is the wholly owned subsidiary of Nippon Telegraph and Telephone Corporation, one of the world’s largest telecoms with listings on the Tokyo, London and New York stock exchanges. Please visit www.ntt.com/index-e.html.
About Digital Forest Inc.

Digital Forest, a leading company in the web analytics field in Japan for more than 10 years, provides its in-house developed web analytics solution Visionalist, net marketing system development and consulting services to its customers. Initially starting from web marketing analysis and visualization, Digital Forest is now leveraging the accumulated experience and knowledge to SFA, CRM or Sales data in order to enhance business activities and increase profit.
Since its establishment in 1998, more than 2,500 client accounts, including large Japanese corporations such as NTT Resonant, NEC Biglobe have entrust Visionalist web analytics solution and its related services to optimize their online presence and improve their visitors’ online experience.
More information available at: http://www.digitalforest.co.jp/english

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