Gsm World

April 1, 2009

ORANGE ENTERS INTO A DISTRIBUTION AGREEMENT WITH BRIGHTPOINT

Filed under: News — Tags: , — karol @ 9:52 pm

ORANGE ENTERS INTO A DISTRIBUTION AGREEMENT WITH BRIGHTPOINT

Agreement sees Orange enable UK network alliance for global wireless distributor

Orange UK has entered into an agreement with Brightpoint GB Limited (“Brightpoint”), a subsidiary of Brightpoint, Inc., a global leader in the distribution of wireless devices and customised logistic services. This collaboration in the UK is a direct distribution agreement that will see Brightpoint’s IT and PBX resellers target business customers with a range of solutions including Orange connectivity, Orange devices and SIM only deals. This agreement will allow Orange to leverage Brightpoint’s device agreements with Nokia and RIM as well as its exclusive agreement with HTC in the UK.

“Through this strategic alliance, Brightpoint will be able to gain access to all our products and services enabling its resellers to offer a complete mobility solution to its customers. Our excellent network coverage and product portfolio combined with Brightpoint’s expertise of working with IT resellers will give us the competitive edge to offer businesses the best possible service,” commented, Mark O’Meara, National Sales Manager for Independent Retail and Distribution, Orange UK.

Resellers will receive additional support through a number of Orange led initiatives including pre-sales training and the ability to access Orange technical support. Both companies will work together to bring hosted email for both Exchange and non-Exchange users with Orange providing additional email training courses to support resellers in this process

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