Gsm World

April 13, 2009

NEW ORANGE DATA BUNDLE ACCOMODATES EMPLOYEE DOWNTIME HABITS : orange.co.uk

Filed under: News — Tags: , — karol @ 12:14 pm

NEW ORANGE DATA BUNDLE ACCOMODATES EMPLOYEE DOWNTIME HABITS

London, April 7, 2009: With more than three quarters (77%) of employees admitting to jumping online, either on their PC or mobile device, to entertain themselves during gaps in their working day, Orange hopes to ease the pressure on small and medium businesses with a new data tariff.

Priced at £4.25 per month for 500MB of data, Orange hopes to ease the pressure on small and medium businesses by giving them enough data to accommodate all their business needs plus more – without incurring any nasty hidden costs.

“In today’s economy, businesses and their employees need a break. We know everybody’s working hard so there’s enough capacity in our new data bundle to combine work with some fun such as social networking and entertainment that doesn’t penalise either staff or the bill payer,” said Martin Lyne.

He continued, “this bundle also serves as the perfect package for an increasingly growing customer base who are adopting a variety of multimedia services.”

According to the YouGov research, commissioned by Orange, a quarter of women would spend work downtime catching up with friends and family via social network sites and email, while one in ten would use the time to shop online. In contrast, half of men would fill a lull in their working day surfing the internet.

This competitive new tariff will replace the 10MB and 250MB (currently priced at £5.00 and £6.38 respectively) packages and will be available to pay monthly business customers with new or existing voice packages.

So what does 500MBs of data get you? Well this can be a maximum of either:

· 25,000 average webpages; or

· 175,000 emails; or

· 125 music downloads; or

· Over 48 hours of web browsing; or

· 192 hours of IM chat

For further information on the 500MG data bundle, please visit: http://www.orange.co.uk/business/owb

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