Gsm World

April 3, 2009

AMD Announces Next-Generation, Platform-Agnostic Tools for Increased Game Development Efficiency

Filed under: News — Tags: — karol @ 12:58 pm

AMD Announces Next-Generation, Platform-Agnostic Tools for Increased Game Development Efficiency

- GPU PerfStudio 2.0 offers developers new features and flexibility to help cut development time and improve game performance -

SUNNYVALE, CALIF. — 25th March 2009 –AMD (NYSE: AMD) today announced the availability of GPU PerfStudio 2.0, a free, platform-agnostic, next-generation AMD graphics application development tool for game developers, obtainable through a closed beta program. GPU PerfStudio 2.0 has been designed from the ground up to easily integrate with existing projects, and help to identify and resolve performance issues early in the development cycle. With these tools, AMD is bringing its unparalleled understanding of 3D graphics technology and the leadership of its line of ATI Radeon™ graphics cards to bear on the development process.
“The GPU PerfStudio 2.0 suite of tools is extensive, customizable and, most importantly, based on open standards, which is critical for developers looking to integrate them into their existing workflows,” said Neal Robison, director, Developer Relations, Graphics Products Group, AMD. “AMD is committed to arming developers with a full complement of hardware and development tools that help increase their development efficiency and improve 3D performance quality.”

New Features Help Reduce Development Time
With GPU PerfStudio 2.0, AMD is introducing a newly written GPU Performance Analysis tool and an extensive feature set including:

Frame Debugger, allowing developers to freeze applications on a single frame for detailed inspection;
Shader Debugger, for the live debugging of HLSL and ASM pixel shaders;
and Frame Profiler, which quickly identifies performance bottlenecks and optimization opportunities.

In internal testing of GPU PerfStudio 2.0, AMD software engineers measured significant time savings when searching for and resolving issues within games.

The new tools are immediately accessible to all game developers, requiring no modifications to existing code. GPU PerfStudio 2.0 delivers instant benefits to developers, enabling them to quickly identify algorithm and performance issues early in the development process, avoiding the hassle of discovering problems later in the development cycle and having to re-code particular game segments to get around them.

Flexible support, including the latest DirectX® 10.1 games
GPU PerfStudio 2.0 offers a number of unique capabilities that set it apart from other application development tools offered today, including support for DirectX® 10.1 enabling the production of the most advanced gaming titles possible today.

GPU PerfStudio 2.0 also offers platform flexibility with native support for 32-bit and 64-bit applications, including the ability to debug 32-bit applications on a 64-bit system. Developers also have the freedom to run GPU PerfStudio 2.0 on a different system from the application being debugged for a more flexible workflow.

The new tools also makes navigating often complicated cross-vendor development issues a thing of the past, taking a platform-agnostic approach to hardware support. No custom drivers are required in order to utilize the full feature set available on ATI Radeon graphics processors - GPU PerfStudio 2.0 works with the shipping ATI Catalyst™ driver.

GPU PerfStudio 2.0 is free for all developers and is available through a closed beta program. Interested developers may contact AMD at PerfStudio.Beta@amd.com.

About AMD
Advanced Micro Devices (NYSE: AMD) is an innovative technology company dedicated to collaborating with customers and industry partners to ignite the next generation of computing and graphics solutions at work, home and play. For more information, visit www.amd.com.

ATI FirePro™ V7750 From AMD Delivers Blazing Application Performance, Freeing Professionals to Create, Not Wait

Filed under: News — Tags: — karol @ 12:57 pm

ATI FirePro™ V7750 From AMD Delivers Blazing Application Performance, Freeing Professionals to Create, Not Wait

− New AMD professional graphics accelerator delivers high-end performance and 1GB frame buffer for under $1,000 −

SUNNYVALE, Calif. — 26th March 2009 –AMD (NYSE: AMD) today announced the availability of the ATI FirePro™ V7750 graphics accelerator for the high-end market, ideally suited for graphics professionals working in engineering, digital content creation and scientific fields. These professionals need a 3D graphics accelerator that can quickly handle large models and shader-intensive applications, while delivering accurate color reproduction and superior visual quality. The ATI FirePro V7750 delivers features that matter most to these users at $899 MSRP.
“Creating astounding visuals for movies is a tremendous challenge – it has to look absolutely perfect, but time is always of the essence,” said Jabbar Raisani, visual effects expert, Troublemaker Studios. “The ATI FirePro V7750 graphics accelerator helps me achieve flawless effects fast by speeding up rendering so I can focus on creating content rather than waiting for it. I need stable and robust performance graphics hardware to get the job done quickly and the ATI FirePro V7750 is the perfect solution.”

“AMD technology helps me stay ahead of the artistic curve. Their new workstation graphics are playing a key role in the realization of my upcoming movies,” said Robert Rodriquez, Director, Troublemaker Studios.

”With the introduction of the ATI FirePro V7750 graphics accelerator, AMD’s ATI Professional Graphics group is well positioned to increase its presence in the high-end segment of the market, complementing our solid showing in the entry-level and mid-range,” said Janet Matsuda, senior director, AMD Professional Graphics. “Professional content creators will appreciate the ATI FirePro V7750’s outstanding application performance, 1GB of frame-buffer memory and 30-bit display pipeline – all available for under a thousand dollars.”

The ATI FirePro V7750 graphics accelerator is available on HP Workstations. Companies use HP workstations to design everything from running shoes to race cars, animated characters to deep-sea submersibles, and to manage everything from billions of dollars of tradable securities to mission-critical IT environments.

“HP delivers workstations that provide a superior performance and user experience for professionals at the top of their fields,” said Jeff Wood, director of Worldwide Marketing, Workstations, HP. “We continue to work with AMD to deliver quality products that serve our customers’ needs.”

Based on a new generation GPU with 320 unified stream processing units, the ATI FirePro V7750’s ultra parallel processing architecture maximizes throughput by automatically directing graphics horsepower where it’s needed. Intelligent management of computational resources enables enhanced utilization of the GPU to enable real-time rendering of complex, large models and scenes while increasing interactivity when animating. In addition, the card accelerates ATI Stream applications, utilizing the GPU to offload the CPU for specific compute-intensive workloads.

“AMD has been gaining market share for the last three quarters of calendar year 2008,” said Dr. Jon Peddie, of Jon Peddie Research, “And even though the fourth quarter was a tough quarter for the workstation market as a whole, AMD could at least take some consolation in the strength of its professional graphics product line-up, which is as compelling as anything in the industry and delivers industry-standard ViewPERF scores that back up their thrust at all price points.”

The ATI FirePro V7750 also features cutting edge connectivity capabilities, including multiple DisplayPort outputs and a Dual Link enabled DVI output, which together, generate a multi-monitor desktop of more than 5000 pixels wide in a single-slot form factor. With 1GB of frame buffer memory and a 30-bit display pipeline, the ATI FirePro V7750 enables rendering of more accurate color reproduction and superior visual quality of complex and large data sets.

“SolidWorks® users demand products with superior performance, such as the ATI FirePro V7750, to enable real-time rendering but without the traditional hang-ups,” said Nick Iwaskow, Manager of Alliances, Dassault Systèmes SolidWorks Corp. “The top-to-bottom feature set and performance of the new ATI FirePro™ product family can give our SolidWorks users the efficiency to boost productivity and creativity.”

Designed and engineered to operate in a wide range of professional operating environments, including Microsoft Windows® XP, Windows Vista® and Linux, ATI FirePro 3D graphics accelerators are thoroughly tested and certified at AMD test labs based on industry standards. AMD works closely with leading ISV partners, including Autodesk and Dassault Systèmes, to implement optimizations that enable their software solutions to take better advantage of the latest hardware developments.

Pricing and Availability
The new ATI FirePro V7750 graphics accelerator is available now with an MSRP of $899. ATI FirePro graphics accelerators are available from OEMs, system integrators and channel partners worldwide.

Get more information on ATI FirePro V7750 graphics accelerator on AMD.com
Check out the supporting videos for the new ATI FirePro™ V7750 graphics accelerator:
Dan Schikore, Vice President of Engineering, CEI
Stuart Reed Director of Product Systems and Graphics Development Group of Dassault Systèmes SolidWorks Corp.
Ron Bates, Manager of Graphical Applications, Dassault Systèmes SolidWorks Corp.
Paul Sagar, Product Manager, Computer Aided Design Solutions, PTC Team members from Troublemaker Studios
About AMD
Advanced Micro Devices (NYSE: AMD) is an innovative technology company dedicated to collaborating with customers and partners to ignite the next generation of computing and graphics solutions at work, home and play. For more information, visit http://www.amd.com.

AMD Demonstrates Optimized Executions of Havok Middleware on AMD platforms

Filed under: News — Tags: — karol @ 12:57 pm

AMD Demonstrates Optimized Executions of Havok Middleware on AMD platforms

– Balanced Platform of CPU + GPU Processing Delivers Optimal Game Experience –

SAN FRANCISCO, Calif. — 26th March 2009 –Advanced Micro Devices, Inc. (NYSE: AMD) and Havok, the premier provider of interactive software for physics simulation and content development, are presenting new, optimized executions of Havok’s physics middleware on AMD platforms at the 2009 Game Developers Conference. The demonstrations include the first OpenCL supported execution of Havok Cloth™.

Havok offers a complete modular suite of products that help visual and interactive content developers create more realistic games and cinematic special effects. As the latest software developer to take advantage of ATI Stream technology to leverage multi-core architectures and accelerate execution of highly parallel functions, like real-time cloth simulation, Havok will enable game developers to offer improved performance and interactivity across a broad range of OpenCL capable PCs. AMD has recently introduced optimized platform technologies, such as “Dragon” desktop platform technology, which balance performance between the CPU and GPU with ATI Stream technology to deliver outstanding value.

“Havok is committed to delivering highly optimized cross-platform solutions to our game customers and we are pleased to be working with AMD to ensure that gamers enjoy a great user experience when running Havok-powered games on AMD platforms,” said David Coghlan, vice president of development for Havok. “Unlocking the parallel processing capability of AMD’s hardware provides real advantages to our customers, and the greater the total computing resources available, the better the gaming experience developers can deliver.”

“Havok’s awesome toolset has allowed us to deliver astonishing physics interactions in our games, including detailed real-time destruction and complex ragdoll models, and we are excited about using ATI Stream technology to pursue more astounding in-game accomplishments,” said Andrey Iones, chief operating officer of Saber Interactive. “We are excited that AMD and Havok are working together and leveraging an open standard like OpenCL.”

Additional detail on ATI Stream technology can be found at www.amd.com/stream.

About AMD
Advanced Micro Devices (NYSE: AMD) is an innovative technology company dedicated to collaborating with customers and technology partners to ignite the next generation of computing and graphics solutions at work, home and play. For more information, visit http://www.amd.com.

AMD Demonstrates Live Migration between Three AMD Opteron™ Processor Generations with Industry-Leading Virtualization Capabilities

Filed under: News — Tags: — karol @ 12:57 pm

AMD Demonstrates Live Migration between Three AMD Opteron™ Processor Generations with Industry-Leading Virtualization Capabilities

Microsoft, Sun Utilize AMD-V™ Technology to Drive Leading Virtualization Products and Performance

SUNNYVALE, Calif. — 24th March 2009 –Continuing its momentum and leadership in virtualization technology, Advanced Micro Devices, Inc. (NYSE: AMD) today released the first video and images demonstrating live migration across three generations of AMD processors on VMware ESX 3.5, including the Six-Core AMD Opteron™ processor code-named “Istanbul.” Live Migration of virtual machines across physical servers is key to providing superior flexibility for managing today’s data centers. Additionally, AMD is highlighting its continued, cooperative development efforts with Microsoft as evidenced in Windows Server 2008 R2 Hyper-V™, which is available today as a beta and adds support for AMD-V™ technology with Rapid Virtualization Indexing. The new 45nm Quad-Core AMD Opteron processor provides scalable performance for both Windows Server 2008 Hyper-V and Microsoft Hyper-V Server 2008 and has received support from all four global OEMs.
“The AMD ecosystem of hardware and software partners like Microsoft, Sun and VMware illustrates a strong confidence in the advanced virtualization capabilities AMD-V offers,” said Margaret Lewis, director, Commercial Solutions, AMD. “Enabled in part by RVI, Live Migration across our 65-nm and 45-nm Quad-Core and upcoming Six-Core AMD Opteron processors provides further evidence of the flexibility of AMD-V technology for data center customers upgrading their systems.”

Last week Sun Microsystems posted a new 8P, 32-core world-record result on the VMmark benchmark, measuring the performance and scalability of applications running in virtualized environments based on VMware products. This top VMmark score was achieved on a Sun Fire™ X4600 M2 server powered by Quad-Core AMD Opteron processors. More information on leading VMmark scores for 2P, 4P and 8P AMD Opteron processor-based systems can be found at http://links.amd.com/a3zb.

About AMD
Advanced Micro Devices (NYSE: AMD) is an innovative technology company dedicated to collaborating with customers and partners to ignite the next generation of computing and graphics solutions at work, home and play. For more information, visit http://www.amd.com.

AMD Hosts Virtualization Webcast with Industry Partners

Filed under: News — Tags: — karol @ 12:56 pm

AMD Hosts Virtualization Webcast with Industry Partners

Sunnyvale, Calif. — 23rd March 2009 –
WHAT:
As part of “Virtualization Ecosystem Month,” AMD’s month-long celebration of virtualization technology and the innovation of its virtualization partners, AMD is hosting a webcast with three leading virtualization software companies to discuss and answer questions about hardware-assisted virtualization.

Partners participating in the webcast include Oracle, Sun Microsystems and VMware. AMD’s Earl Stahl, vice president of Software Development, will serve as moderator. The discussion will touch on multiple topics relating to hardware-assisted virtualization including benefits of the technology and upcoming challenges. The webcast will include a Q&A session and audience questions will be asked via the chatroom.

WHEN:
Wednesday, March 25, 2009 at 9am PT/12 pm ET.

WHY:
AMD works with a dynamic ecosystem of virtualization software partners to ensure its hardware provides a high-performance and power-efficient foundation for running their software. As more businesses look to implement virtualization technology for cost savings and consolidation benefits, it is important to understand the performance and power efficiency boosts experienced with running the virtualization software on hardware that is optimized for the technology.

WHERE:
The AMD Unprocessed Mogulus channel and Spiceworks Virtualization Community

AMD QUOTE:
“This webcast provides a great opportunity for AMD and our partners to openly discuss the significant benefits customers can achieve with virtualization technology and the important role hardware plays in ensuring the virtualization software is performing at its best,” said Earl Stahl, vice president, software development, AMD.

To read more about AMD and its partners’ thoughts on virtualization technology, please visit: http://blogs.amd.com/virtualization.

About AMD
Advanced Micro Devices (NYSE: AMD) is an innovative technology company dedicated to collaborating with customers and technology partners to ignite the next generation of computing and graphics solutions at work, home and play. For more information, visit http://www.amd.com.

AMD Supports Microsoft Windows® 7 in ATI Catalyst™ 9.3 Unified Driver, Delivering Unsurpassed Stability and Key Performance Enhancements

Filed under: News — Tags: — karol @ 12:56 pm

AMD Supports Microsoft Windows® 7 in ATI Catalyst™ 9.3 Unified Driver, Delivering Unsurpassed Stability and Key Performance Enhancements

— Unified graphics driver allows developers and beta testers to unlock the full potential of award-winning AMD DirectX® 10.1 graphics products and bring to life new Windows 7 Aero features —

SUNNYVALE, Calif. — 18th March 2009 –AMD (NYSE: AMD) today released Windows® 7 driver support as part of the latest ATI Catalyst 9.3 unified graphics driver. ATI Catalyst 9.3 represents the industry’s first unified driver installation package to incorporate Windows™ 7 support, including Windows Display Driver Model (WDDM) 1.1 compliance, bringing with it a host of benefits for developers currently testing and updating applications using the widely available Windows 7 beta release. In addition, the inclusion of Windows 7 drivers sends a clear message to the millions of AMD graphics customers worldwide – ATI Catalyst 9.3, and every planned future release of ATI Catalyst, is ready for the final release of Windows 7.

In addition to the rock-solid stability of ATI Radeon™ graphics drivers for Windows 7, the combination of Windows 7 and ATI Radeon graphics permits developers to fully utilize the DirectX 10.1 API used by Microsoft to design the Windows 7 Aero desktop. Graphics with hardware support for the DirectX 10.1 API, currently available in ATI Radeon™ HD 3000 and ATI Radeon™ HD 4000 series products, can deliver the full Windows 7 Aero desktop PC experience, including support of new features such as Aero Peek and Aero Shake, both designed to improve navigation of the Windows 7 desktop.

“AMD’s expertise in visual computing shines through in the combined experience of Windows 7 and ATI Radeon graphics,” said Anantha Kancherla, group program manager responsible for Windows graphics, Microsoft. “With today’s release of a Windows 7 unified driver, AMD once again demonstrates its ability to deliver performance and cutting-edge driver support.”

Matching ATI Radeon graphics with Windows 7 can deliver high-fidelity graphics as well as unsurpassed image enhancements such as:

support for the Direct2D API introduced in Windows 7, giving third-party applications the ability to improve everything from ClearType text rendering to hardware-accelerated vector graphics
enhanced Windows 7 acceleration, delivering an outstanding Windows experience
smooth, crystal-clear playback of multimedia, including high-definition video on HD-capable screens
incredible 3D game performance in single- and multi-GPU CrossFireX™ technology configurations.

“Thanks to the incredible expertise within our driver development team, we led the Windows Vista transition with a WHQL-certified unified driver that delivered industry-leading stability,” said Ben Bar-Haim, corporate vice president, Software Engineering, Graphics Products Group, AMD. “The advanced state of our Windows 7 drivers this far ahead of the final Windows 7 release is yet another proof point of our graphics industry leadership. We are ready for Windows 7.”

To take advantage of the industry’s first unified graphics driver for Windows 7, please visit www.amd.com.

About AMD
Advanced Micro Devices (NYSE: AMD) is an innovative technology company dedicated to collaborating with customers and technology partners to ignite the next generation of computing and graphics solutions at work, home and play. For more information, visit http://www.amd.com.

AMD Announces Shipment of the 50 Millionth Graphics Processor for the Wii™ From Nintendo

Filed under: News — Tags: — karol @ 12:55 pm

AMD Announces Shipment of the 50 Millionth Graphics Processor for the Wii™ From Nintendo

− ATI ‘Hollywood’ graphics processor firmly establishes its position as most popular AMD GPU for consoles to date −

SUNNYVALE, Calif. — 11th March 2009 –AMD (NYSE: AMD) announced that the 50 millionth ATI ‘Hollywood’ graphics processor for the Wii™ game console from Nintendo shipped today. With 50 million units delivered, the ATI graphics processor code-named ‘Hollywood’ becomes the most successful AMD game console chip to date in terms of unit sales.
“Nintendo values its ongoing relationship with AMD. AMD’s graphics technology expertise as displayed in the ATI ‘Hollywood’ chip is a great part of the momentum of Wii. Our combined efforts help deliver entertaining experiences to create many smiling faces in living rooms around the world,” said Genyo Takeda, general manager of Integrated Research and Development, Nintendo Co., Ltd.

“We congratulate Nintendo on this major milestone for its popular Wii console. AMD shares Nintendo’s excitement for delivering engaging experiences for every member of the family,” said Rick Bergman, senior vice president and general manager, Graphics Products Group, AMD. “We’re proud to provide the ATI ‘Hollywood’ chip as the cool and quiet graphics engine that factors so prominently in the overall enjoyment for Wii owners. AMD counts Nintendo as a valued customer and we continue to work together to make console entertainment a growing phenomenon worldwide.”

The ATI ‘Hollywood’ graphics processor is a custom graphics processing unit from AMD that enables Wii to provide exciting, immersive game play and interaction for consumers around the world. AMD has a rich 10-year history of providing graphics solutions for Nintendo spanning both the Wii and Nintendo GameCube™ consoles.

About AMD
Advanced Micro Devices (NYSE: AMD) is an innovative technology company dedicated to collaborating with customers and partners to ignite the next generation of computing and graphics solutions at work, home and play. For more information, visit http://www.amd.com.

AMD Named to “100 Best Corporate Citizens” List by CRO Magazine

Filed under: News — Tags: — karol @ 12:55 pm

AMD Named to “100 Best Corporate Citizens” List by CRO Magazine

— Award recognizes AMD’s long-term commitment to corporate responsibility—

SUNNYVALE, Calif. — 9th March 2009 –Advanced Micro Devices (NYSE: AMD) today announced it has been named to CRO Magazine’s “100 Best Corporate Citizens” list for 2009. AMD secured the #46 ranking.
CRO’s 100 Best Corporate Citizens List is the only list based on 100% publicly-available information and ranks Russell 1000 companies on their performance in seven key areas: Environment, Climate Change, Human Rights, Philanthropy, Employee Relations, Financial and Governance. AMD’s highest scores came in the areas of environment, climate change and human rights.

This is AMD’s second award this year honoring the company’s efforts in the area of corporate responsibility. In January, AMD was named for the third consecutive year to the 2009 Global 100 Most Sustainable Companies in the World list. The annual Global 100, unveiled each year at the World Economic Forum in Davos, is a list of role models in sustainable business practices.

“At AMD, corporate responsibility is a cornerstone of our company’s culture,” said Allyson Peerman, AMD’s vice president, Public Affairs. “We believe that AMD’s social, environmental and governance programs directly enhance our value to our customers, employees and to the communities where we do business. In fact, there is an increasing body of third-party research that suggests that good corporate citizenship contributes to increased shareholder value.”

For more information on AMD’s corporate and social responsibility practices, visit AMD’s corporate responsibility page.

About AMD
Advanced Micro Devices (NYSE: AMD) is an innovative technology company dedicated to collaborating with customers and partners to ignite the next generation of computing and graphics solutions at work, home and play. For more information, visit http://www.amd.com.

New ATI FirePro™ Graphics Accelerator Brings Outstanding Energy Efficiency to Multiple Display Environments

Filed under: News — Tags: — karol @ 12:55 pm

New ATI FirePro™ Graphics Accelerator Brings Outstanding Energy Efficiency to Multiple Display Environments

− Operating at less than 18 watts for exceptional power efficiency, the ATI FirePro™ 2450 quad display card is designed to meet the performance and productivity needs of enterprise environments −

SUNNYVALE, Calif. — 9th March 2009 –AMD (NYSE: AMD) today introduced the ATI FirePro™ 2450, a low profile quad display graphics accelerator that consumes minimal power, delivering exceptional power efficiency. Designed to operate at less than 18 watts, the new graphics accelerator is another example of AMD’s leadership in energy efficiency.
“The ATI FirePro 2450 offers the reliability professionals expect and the efficiency IT departments require. IT managers want a card they can test once, deploy virtually anywhere, and count on to run reliably,” said Janet Matsuda, senior director, AMD Professional Graphics. “The low power consumption enables cool, energy-efficient operation, as well as superior reliability and longevity. The compact form factor can be deployed in nearly any system. This accelerator is perfect for customers who need more than two displays, such as in financial services and process control.”

The low profile design of the ATI FirePro 2450 enables IT departments to standardize on one card that can be installed in a broad range of systems, including workstations, desktop PCs and docking stations featuring AMD or other processors. With 512 MB of on-board graphics memory the card delivers high performance while streaming media and running applications in several windows and includes full Microsoft Windows Vista® Aero support, all while consuming less than 18W of power on average—making the card an exceptional energy efficient solution for virtually any multi-view environment. In addition, the ATI FirePro 2450 supports PCI Express 2.0 and offers two VHDCI connectors with breakout cables for quad DVI-I or VGA support. It allows for flexible output configurations, making the card capable of driving multiple high resolution monitors for the maximum amount of screen space.

The ATI FirePro 2450 is the latest addition to the ATI FirePro multiview offering, replacing the ATI FireMV™ workstation cards used today by many leading financial services organizations.

The new ATI FirePro 2450 graphics accelerator is now available with a MSRP of USD$499. ATI FirePro™ graphics accelerators are available from system integrators and channel partners worldwide. For more information about the new ATI FirePro cards please visit http://ati.amd.com/products/workstation.html.

About AMD
Advanced Micro Devices (NYSE: AMD) is an innovative technology company dedicated to collaborating

March 10, 2009

AMD Launches World’s First 40nm Graphics Processors: ATI Mobility Radeon™ HD 4860 and ATI Mobility Radeon™ HD 4830

Filed under: News — Tags: — karol @ 1:41 pm

AMD Launches World’s First 40nm Graphics Processors: ATI Mobility Radeon™ HD 4860 and ATI Mobility Radeon™ HD 4830

− Cutting-edge technology process and advanced memory technologies combine as AMD delivers highly mobile yet high-performance DirectX® 10.1 gaming and rich HD content −

Hannover, Germany (CeBIT) — 3rd March 2009 –AMD (NYSE: AMD) today announced the world’s first graphics processors to harness 40nm process technology: the ATI Mobility RadeonTM HD 4860 and ATI Mobility RadeonTM HD 4830. These feature-rich graphics processors redefine mobile PC entertainment with advanced capabilities including support for the latest Microsoft DirectX® 10.1 games, a home theater-quality HD multimedia experience, and energy-efficient features for long battery life at work, at home or at play.
“People now decidedly prefer mobile PCs, and innovations like this 40nm mobile GPU show AMD is uniquely positioned to make the best entertainment experiences of desktop PCs possible in a notebook,” said Rick Bergman, senior vice president and general manager, Graphics Products Group, AMD. “Depending on the performance of the panel or external monitor, laptops that feature these tiny, powerful but efficient graphics engines can run today’s most demanding game titles at beyond 1080p HD resolution, or playback full 1080p HD video with high energy efficiency thanks to ATI PowerPlay™ and 40nm process technology.”

ATI Mobility Radeon HD 4860 graphics will be featured in the forthcoming Asus K notebook.

“ASUS always strives to be first to deliver the newest and most advanced technology to our customers and launching the Asus K series Notebook with these new graphics processors from AMD demonstrates that,” said Henry Yeh, GM of ASUS’ Notebook Business Unit.

The new 40nm production process allows notebook manufacturers to deliver more graphics horsepower in a smaller ASIC die size, giving people access to highly capable discrete graphics ideal for smaller notebooks. This milestone marks the fifth consecutive first-to-market process transition for ATI graphics processors.

“AMD always seeks to deliver the most advanced, yet relevant technology to our customers,” continued Bergman. “We were first with DirectX® 10.1 support, first to design graphics cards supporting GDDR5 memory technology, first with WHQL certified drivers for Windows Vista®, first to launch a unified shader architecture, and for the fifth consecutive time, first to launch GPUs based on a new process node. That’s a meaningful track record of reliable execution for our customers.”

“AMD continues to push the envelope of graphics processor performance, energy efficiency, and leading features with the introduction of its 40nm graphics processors,” said Mark Liu, senior vice president, Advanced Technology Business, TSMC. “TSMC and AMD have a long history of success bringing the first graphics processors to market on new process technologies, including 90nm, 80nm, 65nm, 55nm and now 40nm.”

The GPU for the best mobile HD entertainment
ATI Mobility Radeon HD 4860 and ATI Mobility Radeon HD 4830 graphics processors feature powerful 3D engines derived from the award-winning ATI Radeon™ HD 4800 desktop series architecture with support for DirectX 10.1. Take crisp, detail-rich images and outstanding visual effects wherever you go for unparalleled levels of 3D gaming realism. The ATI Mobility Radeon HD 4860 supports GDDR5 memory technology contributing to stunning improvements in game play and performance with nearly twice the memory bandwidth of GDDR3.

Home theater enthusiasts can enjoy a portable HD experience with full 1080p HD viewing on HD-capable displays and or TVs. People can upscale to nearly twice the display resolution of HD content or watch standard definition video in near-HD quality with enhanced DVD up-scaling*. The second generation AMD Unified Video Decoder (UVD) keeps the CPU free to run social media applications or virus scan while UVD helps process intensive content such as Blu-ray movies. This helps lower power consumption and reduces the need for high fan settings, enabling a quieter and cooler laptop experience.

Leading energy efficiency
Additional power-saving features include ATI PowerPlay™, ATI PowerXpress™, and ATI™ Switchable Graphics™ technologies.

Availability
Initially the ATI Mobility Radeon HD 4860 and ATI Mobility Radeon HD 4830 graphics processors are available in quality notebooks from leading notebook manufacturer ASUS, with models planned for availability beginning in Q2 2009. For more information visit www.amd.com/mobility/hd4800

Get more information on ATI Mobility Radeon™ graphics processors
Read what AMD’s Rick Bergman has to say about 40nm mobile graphics on AMD Blogs
Check out the images of the new ATI Mobility Radeon™ graphics processors
About AMD
Advanced Micro Devices (NYSE: AMD) is an innovative technology company dedicated to collaborating with customers and industry partners to ignite the next generation of computing and graphics solutions at work, home and play. For more information, visit www.amd.com.

Footnotes: * Subject to available monitor resolution. The ATI Mobility Radeon™ HD 4800 Series GPUs can upscale video display to 2560×1600 on dual-link monitors which is almost twice the display resolution of 1080p displays in AC mode only.

© 2009 Advanced Micro Devices, Inc. AMD, the AMD Arrow logo, ATI, the ATI logo, Radeon and combinations thereof are trademarks of Advanced Micro Devices, Inc. Other names are for informational purposes only and may be trademarks of their respective owners

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